On June 7th of last year Edna Turner-DeGeneste opened Unique Lingerie, her 1,345-square-foot lingerie boutique in Ocala, Florida with the hopes of providing a professional and personalized bra fitting service for all women.
In addition, DeGeneste said she wanted to "Provide a boutique setting for women who have undergone post mastectomy breast surgery or augmentation. I realized that Ocala did not have any type of boutique where women's needs could be addressed without going into a crowded department store, where there is limited access to a professional fitter, and customer service is not geared toward helping the client in the dressing room."
As a certified fitter of mastectomy prosthetics, as well as bras and foundations, including girdles and back braces, DeGeneste's focus is to offer her customers well-fitting garments. Her top selling brands include Squeem, Le Mystere and Prima Donna.
The store's clientele ranges from young girls to women over 90-years-old, from low to high socio-economic backgrounds.
"We keep track of all of our customers by having them fill out a customer card, which is then entered in the computer," said DeGeneste. "We let them know that we don't sell their information. Since we fall under HIPPA regulations, it is a guarantee."
Recently, DeGeneste has noticed an increase in popularity for shapewear and a shift to basics. "Everyone wants me to make them trim," she said. "Some are asking for bamboo and Spanx, although I don't carry Spanx, I introduce them to AFAP, and most of them like the girdle. I do believe that the Lola Ash/Corin bra company as well as Anita are up-and-coming. I wear mostly lacy bras and I encourage my customers to try them on, but their big concern is that it will show through their clothes, at which time I say to them 'what's wrong with that?' Some try them and like them, but it has been a hard sell since everyone wants that smooth look."
With business doing very well, Unique Lingerie will be relocating to a bigger and brand new mall location. And to add to the list of exciting happenings for Unique, DeGeneste has just gotten approval to bill Medicare.
To reach Edna DeGeneste and Tammy Walters, buyers at the store, call (352) 629-5590 or visit www.UniqueLingerieOcala.com.