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retail profiles // classy // ma cherie d'amour

Ma Cherie d'Amour

Ma Cherie d'Amour - Front
(561) 333-0140


If your wallet can't cover the rising costs of overseas airfares, head south to Wellington, Fla. where lingerie boutique Ma Cherie d'Amour offers a little slice of Paris right in your own backyard. "It's a French concept," said owner Frederic Siviglia. "The name, the decoration, most of the products and the owner too."

According to Siviglia, 35 percent of the store's floor space is dedicated to exclusive French bath and body products and its main selection of lingerie styles are imported directly from France. Siviglia and his team shop for styles and brands that are not sold anywhere else in the U.S. in an effort to afford his customers with a unique shopping experience. "We want to try to offer exclusive products from France to our customers," he said. "They are happy to come and to find beautiful products that they can't find easily in any other place."

Current brand in stock at Ma Cherie d'Amour include Morgan de Toi, Ascension and Kookai. Within these categories, Siviglia notes that the majority of customers are looking for comfortable styles that can be worn on an everyday basis. "Our products are selected to enhance the femininity of the woman," he said. "Generally, they are tired of the 'sexy' concept of our competitors, and look for something feminine."

On average, Siviglia's customers spend up to $100 per trip and tend to return ever six months for new styles.


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