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retail profiles // classy // bodacious


Bodacious - Front
(808) 823-6700


In July of 1995, Mary Lou Mendes opened the doors of the first Bodacious store in Hawaii's Coconut Marketplace. Fast forward twelve years, and six stores later, Bodacious has managed to hold onto its appeal and continually attract consumers from all walks of life with its popular resort wears.

Bodacious' mission is simple: to provide all sizes of quality clothing and lingerie to all ages. With customers whose ages range from 25-75, it seems the company is well on the way to reaching its goals. The almost 1,500 square-foot store offers a wide range of apparel and accessories, from Capri pants, shorts and camp shirts, to light and medium-weight linen separates. And of course, what store in Hawaii would be complete without a good mix of tropical prints and swimwear?
Shirts, shorts and swimwear do not make up the store's entire inventory. Customers can also select from the company's brands of slippers, which include Reef, Cobian, Crocs, Meeka and Italian Shoemaker.

Bodacious keeps its store fully inventoried and merchandised all year round, a trait the company believes sets them apart from the competition. The tactic is sure to please the throngs of tourists that come to the area as well, seeing how they make up 95 percent of the stores customer base, with 75 percent of them being from the west coast.

Company representatives report that certain brands, such as Bali Batiks, La Cera, Flax and Simply Silk are constantly in high demand. While more personal items, like Lingerie, remain at the bottoms of customer's wish lists, with people only shopping for undergarments on rare occasions.

The company reports that the typical customers range in size from medium to 1X, and comes in and spends about $60. Not bad for shopping on an island famous for its astronomical prices and delectable eats. Customers looking for a variety of resort wears need to look no further. They are sure to find everything they need to keep them looking just as Bodacious as the bronze-hued surfer riding the killer wave on the beach.

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