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retail profiles // classy // special moments

Special Moments

Special Moments - Front
(310) 454-8199


Ten years ago Tim and Mely Parmelee opened the doors of Special Moments lingerie boutique to share their love of lingerie with Pacific Palisades, California shoppers.

As a woman's fashion designer and wedding gown designer in both Italy and the U.S, Mely was always attracted to finer things, so filling her 1,000 square foot shop with only the finest lingerie pieces was only natural.

"We carry a lot of good lingerie names, and we have only cotton, silk, and micro fiber from companies," said Mely.

To help get the word out in their small town (approx. 3,5000) the Parmelee's advertise in the local newspaper (the Palisadian Post), the telephone book, and the Chamber of Commerce directory.

And in terms of special sales and discounts, forget about it. This lingerie retailer never tinkers with prices.

"We give the lowest possible price all the time," said Mely. "Our customers understand that, they are not fooled by businesses that raise their prices and then give sales on the raised prices. They appreciate our honesty and realize that they are really getting a better deal in the long run."

Clientele sizes range from small to large, with a few extra larges sprinkled throughout. Bras range from 32 to 38 A to DDD, with several 40 to 44 B to DDD pieces available.

And in addition to proper bra fittings, Special Moments also provides alterations for gowns and robes.

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