(Filed Under wholesale Hosiery News). Ed Hardy & Christian Audigier Hosiery, a new division of the Ed Hardy company, has introduced two collections set to ship on September 28th. Falling under the Christian Audigier and Ed Hardy brand names, the styles will be seen in BareNeccessities.com, Dr. Jays in New York City and the MGM Hotel store in Las Vegas, Nev. Sizes run from S through L.
The Ed Hardy collection includes 14 styles in bright and nude shades wholesaling for $11 to $17 and retailing for $24 to $38. Included are Ed Hardy signature "funky, tattooed and rocker look" hosiery styles, with footless tights and all-over tattoo prints seen. According to the company, it is geared toward the brand's usual young and urban consumer.
Under the Christian Audigier label, there is seven styles wholesaling for $9 to $11 and retailing for $20 to $24. In contrast to Ed Hardy, the company is marketing the styles toward a “sophisticated, elegant” and more mature consumer, with basic shades of nude and black seen. The company described the collection as having a “1940s and '50's pin-up look.”
For further information, e-mail Ed Hardy sales representative Leeanne Hendricks: LeeAnne@SweetPanties.us.
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