(Filed Under wholesale Lingerie News). Janet Reger will make its debut this fall at London Fashion Week, which will take place from September 18th through 21st. The British brand—known for its retro-inspired lingerie—will exhibit key spring/summer 2010 designs under its Janet Reger Couture and Naughty Janet lines at the week's lingerie area, titled the Lingerie Collective. The British Fashion Council, the organizing company of London Fashion Week, reported that this year's Lingerie Collective will feature over 15 designers including Miss Lala, Damaris and Fifi Chachnil.

Janet Reger decided to exhibit at the week for the first time in celebration of its 40th anniversary this year; “It felt an appropriate time as it is [London Fashion Week's] anniversary as well.”

The “iconic” brand described the styles it will showcase as: “Oh so delicate collections in the prettiest sugared almond shades […] nostalgic ruffles, intricate details and vintage laces evoke a bygone elegance. The spring/summer 2010 collection is all about the return to womanly curves, layering key lingerie pieces and grown up glamour.”

Janet Reger can be found during London Fashion Week at Somerset House, Strand-London. For further information, e-mail Sales@JanetReger.com.

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Published 09-16-2009 by Amanda Torres Price