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Disorganized Women's MAGIC Disappoints

Hope Peniasian of Biatta with Natasha and Daniel O'Konski of Born to Shop.
Hope Peniasian of Biatta with Natasha and Daniel O'Konski of Born to Shop.

(Filed Under Fashion News). The women's side of the most recent installation of MAGIC, which took place from August 31st to September 2nd at the Las Vegas Convention Center, left many a buyer and exhibitor disappointed due to its lack of organization. Although the show—which just a few years ago was a crowded Mecca of intimate apparel and other brands—still had some draw, BODY noted a significant drop in traffic. Intimate apparel brands were scattered throughout the show as opposed to situated in one area, making it difficult for buyers to even find them in the first place. Additionally, the show directory did not contain any category listings to help buyers find what they were looking for.

Despite this, new and regular exhibitors showed some promising merchandise. Shirley of Hollywood made its MAGIC debut, displaying its new 100% Babe line, which—in a departure from Shirley's usual sexy wares—is aimed at the junior market and the young-at-heart. Returning exhibitors included Biatta, Spreegirl and dancewear brand Cheryl Creations, among others.

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Published 09-14-2009 by Amanda Torres Price

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