top shadow
BODY

current news

Disorganized Women's MAGIC Disappoints


Hope Peniasian of Biatta with Natasha and Daniel O'Konski of Born to Shop.
Hope Peniasian of Biatta with Natasha and Daniel O'Konski of Born to Shop.

(Filed Under Fashion News). The women's side of the most recent installation of MAGIC, which took place from August 31st to September 2nd at the Las Vegas Convention Center, left many a buyer and exhibitor disappointed due to its lack of organization. Although the show—which just a few years ago was a crowded Mecca of intimate apparel and other brands—still had some draw, BODY noted a significant drop in traffic. Intimate apparel brands were scattered throughout the show as opposed to situated in one area, making it difficult for buyers to even find them in the first place. Additionally, the show directory did not contain any category listings to help buyers find what they were looking for.

Despite this, new and regular exhibitors showed some promising merchandise. Shirley of Hollywood made its MAGIC debut, displaying its new 100% Babe line, which—in a departure from Shirley's usual sexy wares—is aimed at the junior market and the young-at-heart. Returning exhibitors included Biatta, Spreegirl and dancewear brand Cheryl Creations, among others.

see more

more Fashion News >>

Published 09-14-2009 by Amanda Torres Price

Related Articles

Magic Silk Releases Exposed 2012 Catalog
Magic Corsets & Lingerie Moves
Cheap thrills adds schoolgirls
Magic Silk Adds Cupid and Pink Leopard
Advanstar Co-Locates MAGIC, Project
Magic Silk Sees Costume Success
Disorganized Women's MAGIC Disappoints
MAGIC Puts On Organized Men's Show


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

similar articles

Contact Information: (718)676-4444
Copyright © 2020 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow