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Victoria’s Secret Ventures North

Victoria's Secret 59th St., NYC
Victoria's Secret 59th St., NYC

(Filed Under Fashion News). Limited Brands is reportedly gearing up to open its first Victoria’s Secret stores in Canada. Four Victoria’s Secret Pink Outlets are set to open in Ontario this October, and the company plans to open a Victoria’s Secret flagship store in Spring 2010. The stores will be seen in addition to Limited Brands’ Canadian lingerie chain, La Senza, which the parent company purchased in 2007.

Currently, Limited Brands operates over 300 La Senza stores in Canada and approximately 750 Victoria’s Secret stores throughout the United States. Perhaps the company hopes an expansion in Canada will boost its sales, which have slumped during the recession. As previously reported in BODY, during the recent second quarter, overall sales dropped 9 percent. During the month of August 2009, comparable store sales dropped 4 percent.

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Published 09-10-2009 by Amanda Torres Price

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