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current news

Deja Vu Installs Forplay Wall


Forplay Wall in Deja Vu
Forplay Wall in Deja Vu

(Filed Under Fashion News). Deja Vu Adult Emporium, a Las-Vegas based adult retail store with a variety of tantalizing products including lingerie, adult toys, gag gifts, lubricants, and DVDs, has added a unique sales booster to area around their dressing rooms: a wall entirely dedicated to the apparel of ultra-sexy lingerie company Forplay.

The button-studded, white padded cushion wall features three shelves. The bottom two display Forplay's clubwear and glitzy gowns, and a torso mannequin sit on the top shelf. And just in case that wasn't enough, paintings of girls clad in Forplay attire hang at the top corner of each wall. Deja Vu sells the Forplay apparel for between $40 and $125.

Lingerie buyer Megan Swartz said: "Forplay chose us to have the wall installed. We order quite a bit with them, so they wanted to test it out."

Swartz added that customers and staff alike have reacted extremely positively to the wall, and that they have already seen a boost in Forplay sales.

"We have received a lot of positive feedback from those who have seen it. The sales have dramatically increased since the wall has been installed."

Deja Vu has also started selling their private line of dancewear made by Shirley of Hollywood in sets of black, white, red, hot pink, baby pink, and turquoise. Previously, the dancewear pieces were sold separately.

They also recently added two new lines: Ed Hardy Lingerie and Hustler Couture, both of which Swartz said are doing very well. Deja Vu chose to add the Ed Hardy line when employees noticed that it was increasingly popular among their customers. Ed Hardy items are being sold for between $35 and $105, and Hustler items cost between $32 and $72.

For more information contact Megan Swartz: (702) 367-8002.


more Fashion News >>

Published 12-03-2008 by Amanda Torres Price

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Deja Vu Installs Forplay Wall


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