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current news

Male Power Launches New Box


Brand new, bright and bold package from Male Power
Brand new, bright and bold package from Male Power

(Filed Under wholesale Men's Underwear News). Male Power, a leading manufacturer of unique men's underwear and erotic apparel, is about to make another big splash in the market. Their attractive and unusual garments have long been hot sellers, and now the company offers brand new, bright and bold package designs to complement their styles.

"All of our products are now available in boxes, adorned with professionally shot photos of our sexiest models and holographic glittered lettering that really stands out," according to Marybeth Onken, vice president of Male Power. "Our garments continue to be manufactured to the highest standards, but creative packaging sells, and these eye-catching boxes will have enormous appeal to our customers," she enthuses.

Improved packaging requires the right display, and with that in mind Male Power offers a spinner rack that holds 96 pieces. Customized headers are also available, enabling retailers to feature different collections on the same rack.

The company was established in 1976, and now carries a diverse underwear selection. The Male Power catalog offers men and women's fetish lines, and a clever novelty line, with more collections on the way. "We're on the cutting edge of the industry," Onken emphasizes, "and we are introducing new lines on a regular basis." These include the Heavy Metal line, Gold Rush, Silver Streak and the Tye-Die collection.

Male Power's website, www.malepower.com, is currently under construction, and an updated version will be launched next month. Male Power products are available for purchase at wholesale prices ranging from $3.00 to $10.50. Currently, all products are available at over a thousand retail establishments. In addition, Male Power has just come to an agreement with distributor New Beginnings who will be introducing the line to its customers beginning January 2009.

Onken reveals Male Power's formula for success. "We constantly change fit, styling and fabric, to remain in-step with consumer preference and demand," she explains. "Male Power is the industry leader and we are taking the necessary steps to secure our position at the top."


more wholesale Men's Underwear News >>

Published 12-03-2008 by Bruna Fernandes

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