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current news

Julie France Expands Space


Style From Bodyshapers
Style From Bodyshapers

(Filed Under wholesale Shapewear News). Julie France has expanded its Alpharetta, GA. warehouse facility by 4,000-square-feet. The warehouse is adjacent to the company's offices.

Emily Wyche with Julie France expects that the facility with help the company efficiently manage production. "[The new space] will definitely help us with production, storage and stocking," she said.

Although she is not ready to reveal any details as of yet, Wyche added that the company is working on expanding its Bodyshapers line for the upcoming seasons. Julie France currently produces 17 pieces, all of which fall under its Bodyshapers line and run at a wholesale range of $18 to $29.75. Regular sizes runs from S through XL (fitting women in sizes 2 through 18), and plus sizes run from 1X to 3X, fitting women's sizes 18 through 28.

The bodyshapers line is offered in a shade of black and a shade of nude. According to Wyche, the nude shade is a light moca color; "not your standard nude."

"We've worked with women with a lot of different skin tones to develop our nude shade, and it really blends well with a wide range of skin complexions," she said."It also does not give that 'shadow effect' under white clothing."

Wyche remarked that, as a staple product, Julie France shapewear appeals to women from a variety of ages, sizes and economic backgrounds; from the size 0 to 2 pageant girl to the plus-size college women to the more mature women who is seeking back and posture support. She attributes the brand's variety of customers to shapewear becoming increasingly popular. It's definitely not just middle-aged women anymore who wear shapewear. It is becoming similar to what the slip used to be; a staple that women put on daily under their dresses," she remarked.

For further information, call Julie Frances' offices at (800) 222-0026, or e-mail Wyche at Emily@JulieFrance.com.


more wholesale Shapewear News >>

Published 07-31-2009 by Amanda Torres Price



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