(Filed Under Fashion News). For its Fall 2009 marketing campaign, Sports Illustrated supermodel Bar Refaeli will replace Gisele Bündchen as the new face for Rampage, a brand of the Iconix Group. Bünchen was the face of the "young contemporary brand" for its spring 2009 campaign.
The fall campaign will feature Refaeli in Rampage's ready-to-wear and intimate apparel, which includes babydolls, bras and panties running in sizes S through L and 34B through 36C, and retailing for approximately $12 to $36. The campaign will kick off in the September issues of lifestyle magazines including Elle, Lucky and Cosmopolitan, as well as outdoor billboards and via the Internet.
"We were looking for a fresh new face to follow our spring campaign with Gisele Bündchen and when we met Bar we instantly fell in love with her," Dari Marder, chief marketing officer of Rampage, said. "Bar is sweet, young and beautiful just like our Rampage customer."
Rampage can be found at department stores including Macy's and JC Penney. For further information, contact Tara Levy with the Iconix Group: Tlevy@IconixBrand.com.
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