(Filed Under Fashion News). VF Corporation has hired David Conn as president-retail licensed brands, a new position with the company's subsidiary, VF Services, Inc. In his new position, Conn will identify new business opportunities with retailers under a licensed business model.
Conn most recently served as executive vice president of the Iconix Brand Group, "and played a key role in building Iconix into an industry leader in brand management and licensing," VF said. He has also held senior marketing positions with Columbia House and Candie's, Inc.
Prior to joining VF, Conn served as Executive Vice President of the Iconix Brand Group and played a key role in building Iconix into an industry leader in brand management and licensing. He also has held senior marketing roles with Columbia House and Candie's, Inc.
"Partnering with leading retailers is one of the cornerstones of VF's growth strategy...David brings a unique set of skills, capabilities and brand licensing experience to VF that will prove effective in leading our efforts in this new endeavor," Mike Gannaway, Vice President of VF Direct/Customer Teams, said.
VF Corporation consists of 25 lifestyle brands including Lucy Activewear. For further information, call the company's headquarters at (770) 753-5897.
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