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current news

BettyBeauty Launches Styling Kit


(Filed Under wholesale Accessories News). BettyBeauty, Inc., the creators behind "color for the hair down there"— no-drip color dye specially formulated for sensitive areas — has launched ReadyBetty, an ultimate styling kit including everything necessary to trim, remove and even style the hair down there, all for a retail price of $14.99.

In each kit there is BettyBare cream hair remover, petite safety scissors, eight stencil shapes, a specialty finishing tool and easy-to-use illustrated instructions. The product wholesales for $8, and is currently being pitched to Duane Reade, who already carries other Betty products. In addition, ReadyBetty is already available at Drugstore.com.

"With the current state of the economy, it is tough to find the extra money for luxuries like Brazilian bikini waxes," said Nancy Jarecki, founder and CEO of the company. "I created ReadyBetty ultimate stylin' kit as an affordable alternative for people to pamper themselves in the comfort of their own home and to save money to prolong their bikini wax appointments by using BettyBare between appointments."

BettyBare features natural ingredients with fragrance blossoms that smell of lavender and rose. It also has conditioners that prevent ingrown hairs and bumps while removing hair deep within the follicle.

For further information, contact the company at (212) 308-0028.


more wholesale Accessories News >>

Published 07-24-2009 by Bruna Fernandes



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