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Sassybax Mixes Pretty with Function

(Filed Under wholesale Shapewear News). Who says shapewear can't be pretty and functional at the same time? Amanda Horan Kennedy, founder of Sassybax, has launched a line proving that you can. Hitting stores in the fourth quarter, Sassybax Pretty features shapewear lingerie that combines fabric that slims with decorative lace trims.

"I designed Sassybax Pretty because there are those times when we as women don't want to undress in the dark," she said. "After three years of research and development, we are elated to debut the collection."

Silhouettes include camis, chemises, a high rise half slip, panties, a body suit, hipster and even a shaping thong. In total, the collection features 14 pieces.

"Comfort and quality are driving forces when Sassybax designs all of its products [and] Sassybax Pretty is no exception," said Lorraine Chambers, vice president of business development.

Sassybax has also incorporated underwire lace bras into their shapewear for the first time.

According to Kennedy, the reason they added them was to address women's complaints associated with traditional lace bras.

For further information, call (310) 559-8001 or (877) 577-2799.

more wholesale Shapewear News >>

Published 07-24-2009 by Bruna Fernandes

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