(Filed Under wholesale Men's Underwear News). This June, Tom Patterson moved his business, Tommy John, from San Diego to the more "fashion forward" metropolis of Los Angeles. All 10 of Tommy John's styles, falling under the Second Skin collection and retailing from $24 to $39 in sizes S through XL, are manufactured out of Los Angeles.
Launched in April, Second Skin includes six styles under the underwear category and four outerwear styles. Offered in shades of black and white, underwear styles include a low-rise boxer brief and a low-rise underwear brief, as well as crew neck, tank top, deep V-neck and long-sleeve undershirts. The underwear is made from MicroModal and Lycra and includes the patent-pending Tailored Stretch Technology, featuring stretch fabric, a tailored cut design and a long length, which Patterson reported sets them apart from other men's undershirts on the market.
"Most undershirts are cut like a box, which gives men a fake love-handle look. They also don't stay tucked in," he said. "Our undershirts solve those problems."
Patterson described the typical Second Skin customer as ranging in age from 25 to 50. This fall, the company plans to add shades of heather grey and royal blue to the underwear. Currently found in specialty boutiques nationwide including Mesh in San Diego, Calif., Envy Collection in Oklahoma City, Okla. and Marty Mathis in Minneapolis, Minn., the collection will launch in early August at Neiman Marcus.
"We've had four reorders so far," Marty Mathis, owner of the men's store Marty Mathis, commented. "The nice thing about Tommy John is the shirts have a longer cut and they don't pop up under the regular shirt. We've been selling them to a lot of physically fit and tall clients."
Patterson, currently the sole full-time employee of the company, began it one year ago as an Internet site, and began running it full-time six months ago. He was inspired by his own frustration with men's undershirts, and found through talks with department store clerks, friends and co-workers that he was not the only one.
He reported that, since launching Second Skin, sales have risen 40 percent per month, and the company has experienced an 80 percent reorder rate. He believes that, by fulfilling an un-met need, Tommy John has been somewhat immune to the recession.
In other news, this fall Patterson plans on adding six new sales positions.
For further information, contact Patterson at (800) 708-3490.
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