(Filed Under Wholesale Swimwear News). Sanrio has reportedly expanded its licensing deal with Age Group Ltd., an apparel design and manufacturing company, to include swimwear. Age Group also holds the rights to junior sleepwear, underwear and lingerie.

The Hello Kitty-inspired swimwear and cover-ups are geared toward the junior market, offering girls sizes 4 to 14. Comprised of one-piece halters, ruffled bandeau two-pieces, tankinis and more, the line will reportedly retail between $24 and $78, and will hit stores in November 2010.

For further information, contact Age Group at email@agegroupltd.com or at (212) 213-9500.

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Published 07-20-2009 by Bruna Fernandes