(Filed Under wholesale Sexy Slippers/Shoes News). Sexy shoe manufacturer Le Dame Footwear launched its debut line in November 2007 with styles ranging in men's sizes 9 to 15. Catering to boutique and specialty markets in the large size fashion footwear market, the company now boasts 15 unique shoe styles, and by spring 2010, that number will increase to 22. In a recent interview with BODY, owner Bernie J. Fatla discussed new developments at his company and what he thinks is currently trendy in footwear.
"You have to have product that is sexy and comfortable," he said simply. "I think that everyone wants to be sexy and likes to feel that they're sexy, whether it's shoes or not. Who doesn't want to feel good? When we put our shoe line together our approach is to bring fashionable, comfortable shoes to the market place. Our tagline is 'Where Style and Fit Matters.'"
Aside from tapping into his 30 years of experience in the shoe business, Fatla says he also constantly shops the market to stay on top of trends. "I go to transgender conferences and I have a group of individuals who are my target audience that I constantly talk to, or have input from, or show product to," he said. "I also solicit comments on my website. It's a very simple survey: what did you like, what didn't you like and what do you suggest. I get good, solid feedback from people who have purchased or who may have just visited. And I have a transgender model who works very closely with me."
As for color, Fatla says black is always strong, but he is seeing a rise in popularity for candy apple red and bright orange styles. "This season we are introducing an orange crinkle patent. The indications are that people like the orange, and I'm seeing a lot of orange and tangerine in many of the high end shoe lines," he said.
The five best-selling styles for Le Dame are the Sharon, a four inch heel demure pump; Sister Mary Agnes, a Mary Jane with lace on the top line; Ann, a ballet skimmer; Misty, a three inch dress sandal; and Kiki, a classic open toe dress pump. "The Sharon has consistently been our best-selling shoe," said Fatla. "And in the fall, boots kick up." The company's full line wholesales between $34.50 and $64.50 and retails between $80 and $140.
This season, Le Dame launched three styles: the Marilyn, a peep toe platform; Sasha, an ankle strap with a four inch heel; and the Kendra, a thigh high boot available in all over black crinkle and all over orange crinkle. For the fall, Fatla plans on launching three new styles, although they are not yet finalized. They will be a skimmer, a slip on, a Mary Jane with a three inch heel; and a brown pump with a three inch heel. "For spring 2010, we're looking at some shoes that hopefully will have a bit of a fetish feel to them, but those are just new ideas that were kicking around," he said.
In other news, the Le Dame website is currently being redesigned, and will be complete by mid-August. "We just want to have a sexier feel to it," said Fatla. Some of the changes will include a new look, additional styles and testimonials.
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