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current news

Passion Picks Up Fruit De La Passion


(Filed Under wholesale Lingerie News). Passion Products, LLC New York has recently entered into an exclusive agreement to distribute Fruit De La Passion lingerie in the U.S. and Canada. Fruit De La Passion, a Brazilian brand that designs products with a French-inspired edge, will be showing at CurveNV for the first time this year.

At CurveNV, the company will show 10 collections in the hopes of achieving brand recognition that will allow for sales at specialty boutiques around the U.S. Currently, the brand's products are available in Brazil, France, Italy, Mexico and Spain, and is offered through 600 specialty boutiques. In addition, the company operates 10 stores in Brazil.

Founded 15 years ago by sisters Cecilia Bourdon and Marie Alba Romeu, Fruit De La Passion's designers create two new collections a month featuring day and nightwear lingerie embellished with embroidery, laces and ribbons, and Swarovski crystals. Bras, panties, corsets and chemises in the high-end collections range between $29.87 and $117.60 wholesale, and retail between $59.74 to $235.19. The basic collection wholesales between $12.02 and $40.36, and retails between $24.03 and $80.73.

According to Eliane Said of Passion Products, over the next 12 months, they will be heavily focusing on "Setting up a strong network of sales agents around the country, identifying new locations to open branded stores and guaranteeing customer satisfaction."

To reach Passion Products, contact Eliane Said at (516) 678-7800 or by e-mail at Info@MyFruitDeLaPassion.com.


more wholesale Lingerie News >>

Published 07-20-2009 by Bruna Fernandes



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