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current news

Little Bras Go Strapless

The Sascha
The Sascha

(Filed Under wholesale Lingerie News). The Little Bra Company, a wholesaler of figure-enhancing bras for woman sized from 28A through 36B, has introduced its first strapless style, Sascha.

Wholesaling for $29 and retailing for $60, the strapless bras will hit specialty boutiques this August including Beestung in Toronto, Can., Coeur in Philadelphia, Penn. and Zoe & Company stores in Rhode Island and New Hampshire. It will be offered in seamless floral-printed mesh in shades of black or pearl.

According to Emily Lau, owner and founder of the two-year-old brand, her customers are looking for a well-fitting, strapless bra that complements their small frames.

"Aside from smaller sizes, I get the most requests from customers looking for a better-fitting strapless push-up bra," Lau said.

The Little Bra Company's merchandise can be found in specialty boutiques and e-commerce sites nationwide including Journelle in New York City, and

For further information, call the company's Touluca Lake, Calif. office at (310) 254-8542, or e-mail Lau at

more wholesale Lingerie News >>

Published 07-17-2009 by Amanda Torres Price

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