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current news

NYC Welcomes Massive Hollister


The Homepage Of Hollister's Website
The Homepage Of Hollister's Website

(Filed Under Fashion News). Despite dropping its Ruehl brand and a 34 percent sales drop during its recent first quarter, Abercrombie & Fitch, Co. opened its first New York City Hollister store today in Manhattan's trendy Soho neighborhood.

Located at Houston and Broadway, the 40,000-square-foot store includes four stories carrying women and men's apparel, including men's underwear running at $16 in sizes XS through XL.

Hollister, which is coined by the company as a laid-back, So-Cal. brand for teens, currently includes 514 stores throughout the United States, Canada and the United Kingdom. The company is marketing the New York flagship as "the epic store," calling it "the first of its kind in the world."

The company reported plans for "global expansion" with the additional opening of an Abercrombie & Fitch flagship in Milan this October, as well as in Tokyo this December. However, it has remained tight-lipped on plans for its women's intimates brand, Gilly Hicks, which remains stagnant at 15 stores nationwide.

Additionally, according to reports the company and outside analysts expect store closings across Abercrombie's brands within the next year. Although most retailers have suffered during the recession, the company's sales drops have been significantly greater than competitors.


more Fashion News >>

Published 07-16-2009 by Amanda Torres Price



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