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current news

René Rofé Lingerie Plans Drugstore Display

(Filed Under wholesale Lingerie News). René Rofé Lingerie, a brand under the International Intimates family, has a new method of selling panties in the works. The company is planning on introducing free-standing displays into major drugstore chains, featuring the company's packaged underwear at a lower price point.

The display fits 24 boxes and can easily be converted into a hanging end cap. Each box includes six panties, and although prices have not yet been finalized, the company said the underwear will be at a lower price point than traditional designs to offer customers a "super value."

For further information, contact International Intimates at (212) 213-4848.

more wholesale Lingerie News >>

Published 07-15-2009 by Bruna Fernandes

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