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JCPenney Opens First Manhattan Store

(Filed Under Fashion News). Department store JCPenney will be opening its first Manhattan location on 33rd street at the end of this month. According to reports, the retailer is spending approximately $1 million on its advertising campaign, boasting the slogan "The real miracle is now on 33rd street—get NYC style at JCP prices."

The store will reportedly be two levels and occupy 153,000-square-feet at the Manhattan Mall at Herald Square. To celebrate the grand opening, day-long festivities will be held including fashion shows and giveaways.

Other upcoming events at the new store include a bra fit event August 3rd through the 7th, where bra specialists from Vanity Fair, Lily of France, Bali, Playtex, Warner's, Olga, Maidenform, Lilyette and JCPenney's brand Ambrielle will be in attendance. From August 4th through the 7th, a Gold Toe representative will be available to answer questions regarding women's hosiery; and on August 7th, there will be a shapewear fit event.

JCPenney operates over 1,000 locations across the U.S.

For further information, contact Phil Sanchez with investor relations at (972) 431-5575 or at

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Published 07-13-2009 by Bruna Fernandes

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