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Pandora Slimming One-Piece Swimsuit by Miraclesuit
Pandora Slimming One-Piece Swimsuit by Miraclesuit

(Filed Under Wholesale Swimwear News). E-tailer, mainly known for offering a wide range of intimates, has recently added swimwear to its repertoire for the first time.

"We were looking for ways to provide additional value to our customers during this economic climate," explained Dan Sackrowitz, vice president of marketing and business development. "At the same time, our customers were asking us for swimwear, especially bra-sized swimwear and swimwear with shaping qualities. So we thought that now was a great time to add swim to our assortment."

The company launched with swimwear from Fantasie, Freya and Miraclesuit, "with more brands to come," he said. "We do believe that swim is a year-round business online. There is consumer demand for swimsuits all year, but the limiting factor usually is that physical stores don't want to devote floor space to swimwear when it is not officially in season."

According to the website, among the top-selling designs is the Pandora Slimming One-Piece Swimsuit by Miraclesuit, which retails for $128.

At, Fantasie's swimwear retails between $42 and $125 for separates and one-pieces, while Freya retails between $25 and $96, and Miraclesuit between $57 and $140.

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Published 07-08-2009 by Bruna Fernandes

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