(Filed Under wholesale Lingerie News). Pennsylvania-based XGen Products has announced a new sales and distribution partnership with sexy lingerie and costumes company Seven 'til Midnight, a brand under the Carrie Amber Intimates family. XGen will be responsible for increasing the brand's revenue in the adult-store spectrum across the country.
"This isn't the same lingerie that sold a decade ago," said Andy Green, XGen sales manager. "Trends in the intimate apparel business are constantly changing, but Seven 'til Midnight has the pulse of what hip consumers want. Plus, their look is affordable for adult consumers."
XGen will be the only U.S. distributor carrying the complete Seven 'til Midnight line, which is comprised of over 400 costumes and sexy lingerie styles. The full costumes range, including plus sizes and accessories, wholesales between $2.50 and $36.85. The full lingerie line wholesales between $3 and $12. Styles will begin shipping via XGen the first week of August.
"It's been well-documented that adult stores with lingerie sections increase revenue," said Green. "But, store buyers need to know which brands out there sell, and sell well. Seven 'til Midnight is that line, especially with Halloween coming up. Retail customers walking into brick-and-mortar adult stores will notice the line's attention to detail— with edgy embroidery, ribbon, lacing and more."
To celebrate the new partnership, the two companies will hold exclusive events in the coming weekends that coincide with AVN's Adult Novelty Expo in Universal City, California scheduled for July 13th through the 15th. One of these events will be a cocktail party at the Hard Rock.
In addition to Seven 'til Midnight, XGen also sells the complete registered and trademarked KY brand product line, and is a full-line distributor for Pleaser Shoes to mainstream and adult stores.
For further information, contact Andy Green at Andy@XGenProducts.com.
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