(Filed Under wholesale Men's Underwear News). Heather Thomson, creator and designer of women's shapewear brand Yummie Tummie, has recently launched Rip't Fusion, her first style of shapewear designed for men.
Retailing at $58, Ript Fusion is a shaping undershirt that is available in crew and v-neck styles ranging in sizes XS through XXL. Currently, the styles only come in white, but depending on the success, the company will introduce it in black and grey.
"Rip't Fusion was designed to shape men's bodies while visibly improving their physique," explained Thomson, who is also known as the creative force behind P. Diddy's Sean John Line and the several labels launched by Beyoncé Knowels. "Using a patent pending design and dual fabric technology, the mid panel sucks in the belly and creates core consciousness while the chest and sweep of the shirt are a lightweight, soft cotton perfect for wearing under all types of clothes. Furthermore, the T looks just like a white T-shirt so no one will ever know how he got so 'ripped'. What guy doesn't want to look better and feel more secure in his clothes?"
Currently, the men's shaper is only available at RiptFusion.com as Thomson is testing the market with the launch. The company has hopes of reaching retailers in the near future.
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