(Filed Under wholesale Loungewear News). According to reports, media personality Jennifer Lopez, one of the first celebrities to delve into the fashion industry, will discontinue production of her urban loungewear line, Sweetface, after the current spring 2009 collection.
Lopez emerged into ready-to-wear with the launch of the JLO by Jennifer Lopez line in 2001. Although the line reportedly continues to be sold worldwide, it has not been available in the U.S. since 2007.
Sweetface was created in 2003, and according to reports, the company plans to relaunch a reworked version of the brand at a later date.
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