top shadow

current news

Ruehl Axed by Parent Abercrombie

(Filed Under Fashion News). Abercrombie & Fitch will be closing all 29 of its Ruehl branded stores and related direct-to-consumer operations. The company anticipates the closures to be substantially complete by the end of the current fiscal year.

The company said although it was encouraged by the brand’s initial performance, given the severe economic downturn and its impact on retail and consumer sectors, it was determined that “the timing is not right to continue to pursue the further development of Ruehl.”

As reported in BODY two weeks ago, Abercrombie & Fitch had been considering dropping Ruehl, it’s worst performing brand, which saw a 34 percent drop in sales during the company’s recent first quarter.

CEO and chairman of the board of Abercrombie & Fitch, Mike Jeffries, said “It has been a difficult decision to close Ruehl, a brand we continue to believe could have been successful in different circumstances. However, given the current economic environment, we believe it is in the best interests of the company to focus its efforts and resources on the growth opportunities afforded by our other brands, particularly internationally.”

Launched in September 2004, Ruehl was a “West Village-inspired concept,” offering women and men casual apparel. Abercrombie operates 350 Abercrombie & Fitch stores, 210 Abercrombie stores, 507 Hollister Co., stores and 16 Gilly Hicks (the company’s intimate apparel brand) stores in the U.S.

more Fashion News >>

Published 06-18-2009 by Bruna Fernandes

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow