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current news

Andrew Christian: The New Anti Muffin Top Elastic


(Filed Under wholesale Men's Underwear News). Designer Andrew Christian is adding a new component to his number one selling line, Flashback: the Anti Muffin Top elastic.

Christian has kept the basic concept of the Flashback and "its butt-lifting and contouring technology," but now has added the anti-muffin top elastic and contrast stitching to the underwear. While wearing the underwear, the elastic gives men a "sleek, sexy waist line."

"My entire line of underwear is meant to help men feel good," said Christian. "I first introduced the anti-muffin top elastic with the Andrew Christian Pro Lifeguard series, and when I saw how overwhelming the response was, I wanted to add it to my other lines, beginning with Flashback. The upgraded Flashback underwear continues to set the bar higher in the world of fashion underwear."

According to Christian, men will immediately notice the extra soft super stretch elastic and keen contoured look the Pro Lifeguard series gives them as soon as they slip into them. "Each pair prominently displays the well-known lifeguard-style 'cross' graphic and is ideal for multiple body types."

"Fashion underwear is not just for people with perfect bodies," said Christian. "Andrew Christian is about making men and women feel confident and I take that to heart when I design clothing. When creating the Pro Lifeguard series, I wanted to create something that gives men the notion of wearing a comfortable pair of underwear with a sporty design twist."

The Andrew Christian brand has been around since 1997. Since then, Christian has "been producing contemporary collections of urban inspired menswear that can be found in exclusive boutiques around the world." Some of these boutiques include Kitson, based in Los Angeles and Universal Gear in New York.

The Anti Muffin Top elastic will be featured as part of all of Christian's popular styles beginning in 2009.


more wholesale Men's Underwear News >>

Published 11-21-2008 by Bruna Fernandes

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