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Two Hearts Hits Sears, Kmart

(Filed Under wholesale Maternity News). Destination Maternity has announced the re-launch of its Two Hearts collection in Sears stores, which will be the exclusive maternity apparel offered at the retailer. In addition, Kmart will also be carrying the collection for the first time.

Hitting 500 Sears stores and 100 Kmart locations in October, the collection includes dresses, lingerie, swimwear and nursing sleepwear, with most items priced under $30.

“We are delighted to be partnering with Sears with a multi-year arrangement that we think is a win for both Destination Maternity and Sears,” said Ed Krell, CEO of Destination Maternity. “This relationship allows us to bring our knowledge as the maternity apparel fashion experts to a broader customer base, while providing us exclusive access to Sears shoppers and an opportunity to reach Kmart shoppers for the first time.”

The Two Hearts collection was previously offered in Sears stores from April 2004 through June 2008.

For further information, visit contact Judi Ashworth of Destination Maternity at

more wholesale Maternity News >>

Published 06-12-2009 by Bruna Fernandes

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