top shadow
BODY

current news

2(x)ist To Debut Shapewear


Form Shapewear
Form Shapewear

(Filed Under wholesale Shapewear News). With Equmen men's shapewear already on the market and Spanx claiming they have something "in the works" for men, shapewear seems to be moving beyond its female-only niche. Men's underwear brand 2(x)ist is jumping on the bandwagon with Form, a range of shaping bottoms for men.

Form will be available at retailers including Saks Fifth Avenue in a brief style retailing for $18 and a trunk style retailing for $24. According to 2(x)ist, Form's elastic band extends approximately 6 inches above the natural waistline.

"It targets an area men typically have trouble with and can whittle the waist two whole inches," Jason Scarlatti, creative director for the brand, said.

Form will reportedly hit stores this August.

Several major retailers carry the 2(x)ist brand including FreshPair.com, Bloomingdale's, Macy's and Saks Fifth Avenue.To reach the company, call: (212) 741-7731.


more wholesale Shapewear News >>

Published 06-02-2009 by Amanda Torres Price



Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow