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current news

E-tailer Launches Wacoal Catalog's Wacoal catalog cover's Wacoal catalog cover

(Filed Under wholesale Lingerie News). Leading e-tailer will be publishing a catalog exclusively of Wacoal lingerie as its first direct mail piece of 2009, which will highlight the company’s bra solutions for all types of summer tops.

“Over the past ten years we have seen Wacoal grow into one of the top lingerie brands in the country, so we wanted to do a catalog that could highlight the range of great fitting bras from Wacoal,” said Maureen Stabnau, SVP of merchandising for the company. “They have so many great styles for every size and wardrobe need that we felt they deserve their own unique presentation.”

Bob Vitale, EVP of sales and marketing for Wacoal America said: “This catalog is a terrific way to showcase the variety of bra wardrobe solutions that Wacoal is offering for 2009. The catalog presentation is able to highlight not only the fit and comfort features of our bras, but the patterns and detailing of the bras as well.”

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Published 05-21-2009 by Bruna Fernandes

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