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Occidente Adds Online Boutique

Loungewear From Bio
Loungewear From Bio

(Filed Under wholesale Loungewear News). This April, young France-based loungewear and basics company, Occidente by Maison de Lingerie, launched an e-commerce boutique geared toward consumers.

Equipped for international deliveries, the boutique features optical zoom, and product details including retail prices, sizes, and ethical information on the apparel, all of which is made in Europe and Fair Trade guaranteed.

Made from cotton with silk embellishments, the company’s approximate 50 styles fall under four lines: Afromania, Bellymania, The O and Only Organic Bio. Pieces include panties, bras, nightdresses, lounge pants and tops in subdued shades of pink, white, black, navy, as well as a floral print running in sizes S to L, (additional sizes are available by special request). Retail prices range from 35 to 95 Euros, the equivalent of $46.60 to $126.43 at the current exchange rate.

In other news, Jina Luciani, Occidente’s creative director reported that there has been an excellent market response to their new 100 percent organic cotton line, Only Organic Bio, which the company introduced in January, and which Luciani described as combining "organic and glamour."

Embellished with organic elastics and organic wood buttons, retail prices range from 55 to 85 Euros, or $73.19 to $113. Styles include lounge pants and tops, bras, panties and jackets available in shades of white and pink.

According to Luciani, the company’s plans include continuing to make additional eco-friendly and fair trade-oriented business decisions. She added that, despite the recession, since the company’s inception in summer 2008 sales have gone up 30 percent.

Based in Peymeinade, France, Occidente by Maison de Lingerie is sold in "high-end" intimate apparel and homewear boutiques in Canada, France, Japan and the United Arab Emirates.

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more wholesale Loungewear News >>

Published 05-11-2009 by Amanda Torres Price

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