(Filed Under wholesale Lingerie News). You Lingerie reported a successful launch for the its latest design, a minimizer bra, (style name Naomi) that is now available to stores across North America.

“This beautiful bra comfortably takes inches off the bust,” explained company CEO Avishai Navon. “It creates a sleek appearance that makes clothing look and fit better.” Naomi is available in nude and black, in sizes B-H 32-40 and C-H 42. It is constructed from 89% Polyamide 11% Elastane.

Navon, who was in the You booth at the recent Curve show in New York, noted “it was great to be back and meet with customers new and old. We are adding so many new retailers here because specialty lingerie stores understand what makes our brand so different. Not only do we offer them great value for money, but we protect their future.”

A key difference with You Lingerie is that it is not sold online in the U.S. and the distribution is focused on specialty stores not department stores. “Once a store owner has spent 45 minutes fitting a customer into a bra, that customer will have to come back to that store to buy more of those bras,” explained Navon.

The You collection includes wired and non-wired styles, padded bras, seamless designs, nursing bras, T-shirt bras and bras for teens. There is an extensive selection of cup and band sizes, and a variety of matching bottoms. Contacts: contact@ValensLingerie.com; (610) 400-8460, attention Thomas Dorsey; service@younderwear.com. Phone: +972-2-6799998.

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Published 02-22-2023 by -