(Filed Under wholesale Lingerie News). Nuudii System, a new take on supports for the breasts, launched about three years ago, and is coming to Curve to expand its wholesale business.

“Nuudii System is grab-and-go boobwear, filling the grey space between bra and braless,” explained founder Annette Azan. “Nuudii is not a bra. It fits differently, feels different, and is made differently. In fact, we are calling BS on bras for reshaping us for the past 100 years and the damage that has done to our self-image.”

“Our light flex fabric hugs the natural shape, letting boobs look like boobs. Our core product, the Tee System, is uniquely designed for crazy versatility that addresses real-life activities (sleep, work, yoga, travel) and also works as a first layer under clothing or can be worn to be seen.”

Several “systems” are retailed on the company website, including the Twist ($46), Tee ($48), Scoop ($42), Racerback ($42) and Strapless ($54), along with matching thongs ($22).

“We are starting our move into wholesale with our core product, the Tee System, because it is the foundation of the brand, the biggest seller, and has the most versatility. We will offer our four core Nuudii sizes, SS, MM, LL, and XLXL, which cover 32 plus traditional bra sizes in colors - Nuu Black, Nuu Light, and Nuu Brownz. We just launched our thongs this month and will make that available as well.”

Azan told BODY the brand is currently sold at “Nordstrom online, in spas and in a handful of boutiques. In 2023 we are launching in The Bays online, in a new website called Empower Global and hopefully, after Curve, we hope to be in many more boutiques around the country.”

She added that her brand can fit into a variety of retail settings. “Nuudii System is a solution-oriented, prepacked product. It can easily sit on the cash wrap of any retailer’s large or small, clothing or lingerie, spas, gyms, yoga studios, and is perfect for resort boutiques. It is a lifestyle essential which can help clothing retailers sell more clothes and woman to simplify what is means to live with boobs. And let’s face it – designers don’t design clothing with bras in mind that’s why they just don’t work!”

“Our products solve problems and more importantly there are a lot of women who hate bras, but don’t want to go braless! Nuudii is the only freeing alternative,” she concluded. Contact: retailerinfo@nuudiisystem.com. — NM

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Published 01-26-2023 by Nick Monjo