(Filed Under wholesale Lingerie News). Less Is A’mor is a Canadian brand, that has sold to a variety of stores there since launching in 2014. It will come to Curve for the first time in New York seeking to expand its U.S. distribution.

“Less Is A’mor produces sustainable lingerie and loungewear,” explained founder Irina Shad, who had previously designed for other Canadian labels. “We focus on ethically produced, high quality products for all body types. Fit, quality and reasonable pricing is our DNA. We want women to have beautiful high quality everyday lingerie that compliments their body type.”

“In 2019 The Hudson Bay Company picked up Less Is A’mor,” and the company currently sells to that store as well as “Verishop, TJX Canada (Winners for our left over stock only), small retail boutiques in Canada.” The collection is produced in Canada and Latvia and is “establishing a relationship with a third manufacturing contractor in Ukraine. We keep all our lingerie sets (bra and panty) under 100$ USD and always offer promotions for new and regular customers,” Shad continued.

“Less Is A’mor produces timeless and classy lingerie and loungewear,” she added, noting that some bestsellers repeat from season to season. “We also have limited edition drops where we experiment and use more fashionable lace and custom prints. We produce mostly in black, white and beige color palettes, in a size range 32B to 40F, depending on style. As for now we have around 65 styles, which makes us one of the larger lingerie companies represented by the Bay.” Contact: Irina Shad

contact@lessisamor.com; +1 647.894.7553. — NM

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Published 01-13-2023 by Nick Monjo