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current news

Chico’s Appoints Udell


(Filed Under Fashion News). Chico’s FAS, Inc., a specialty retailer of private branded women’s wear, has appointed Rochelle Udell as the new senior vice president, creative director, effective May 11th.

Most recently, Udell served as chief talent officer at the Arnell group. She has also held significant positions at Revlon, Inc., Almay, Fairchild and Conde Nast.

“Rochelle Udell has time and again proved that she is one of the truly inspired designers and brand builders working today,” said Lee Eisenberg, director of creative strategy at Chico’s FAS. “It’s thrilling to contemplate the excitement she will bring to the creative, marketing and advertising efforts at Chico’s.”

Chico’s operates 1,069 women’s specialty stores under its White House, Black Market and Soma Intimates names.

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Published 05-01-2009 by Bruna Fernandes



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