(Filed Under wholesale Lingerie News). The You lingerie brand from Israel continues to gain traction with U.S. specialty stores “after getting applause for its products in Europe,” according to president Avishai Navon, who was at the last Curve show in New York.

“This is an everyday brand, emphasizing comfort and fashion forward styles. Full coverage high quality bras with affordable retail prices ranging from $35.00 to 55.00,” he continued. “The line is designed by updated, fresh, Israeli designers, using a hi-tech Israeli textiles which give precise fitting and shapes. As a result we are getting great reactions from active women all over the world.”

For shops to get started, Navon recommended two designs. “Style 100-811 (Dalia), one of our best selling designs, is the essence of the brand. It is a perfect daily bra. Another top bra in our collection is Style 100-5100 (Tuval).”

“Our brand’s philosophy centers on the belief that a bra should be fitted by fitters and not be purchased on e-commerce such as Amazon,” he summed up. Neither is the brand sold at department stores. The result is that once a shop owner has fitted a customer with a You bra, that consumer will return to the store again and again for follow up purchases rather than abandon the shop to make future purchases online. Contact: service@younderwear.com. Phone: +972-2-6799998.

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Published 06-25-2022 by -