(Filed Under Wholesale Swimwear News). Yet another brand is emphasizing its brick and mortar presence, with Beach Bunny Swimwear this week pointing to its “retail resurgance” with the recent opening of four new retail stores in Tampa, San Diego, Canoga Park and Houston.
Currently the chain, which carries a variety of swimwear and related apparel and loungwear (but no intimates), has 12 shops with the thirteenth opening soon in Houston.
“Swimwear is a unique category in that it will always have the appeal of shopping in-person,” explained CEO and founder, Angela Chittenden. “How a swimsuit fits is different for every woman in that it can be challenging to buy online; we’ve always celebrated finding the perfect fit in our retail boutiques.”
In announcing the four new stores the chain emphasized it was diving “headfirst into a brick-and-mortar retail expansion entering the 2022 swim season.” It continued: “Looking ahead, the brand projects its boutiques to drive substantial revenue and brand awareness, acting as a physical touch-point for its growing community.”
On the company’s website recently we saw an extremely wide selection of self-described “luxe” styles, with retail prices ranging from $295 for the Aubrie Full One Piece to the Brooklyn Triangle top at $59 (marked down from $145).
The label was founded in 2004 and “has sustained its brick-and-mortar model, growing from their flagship store in Newport Beach, California” to include two shops in Scottsdale, and one each in Miami Beach, Miami, Las Vegas, Aventura, Indianapolis and Dubai in the United Arab Emirates.
In addition to adding locations, Chittenden noted, “We look forward to expanding our product categories within our boutiques to provide customers with everything they need for that long-awaited vacation or sun-filled day at the beach.”
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