(Filed Under Wholesale Swimwear News). Victoria’s Secret has acquired, for $18 million, a “minority interest” in Frankies Bikinis, a swim brand founded in 2012 by Francesca Aiello and her mother, Mimi Aiello, and based in Venice, California.

Explained Victoria’s Secret CEO Martin Waters, “We are excited to be partnering with Francesca and the team at Frankies Bikinis. She has created an aspirational beachwear brand and trend leader in the swimwear category, with room to grow and extend into new categories and attract new customers in the direct-to-consumer channel. Our investment in Frankies Bikinis is a continuation of our efforts to expand partnerships with culturally relevant brands founded by women entrepreneurs.”

Founder and creative director Francesca Aiello declared, “Victoria’s Secret and Frankies Bikinis are true heritage brands in my eyes; companies that women tie unforgettable memories to, whether that be a first purchase from the brand or a memory of a time wearing it. I have such respect for the transformation that Victoria’s Secret has made over the past few years specifically with diversity and inclusivity, and I believe that together we can continue to bring a new wave of fashion into the swimwear industry for all women of all shapes, all sizes, and all backgrounds. With Victoria’s Secret beside us, Frankies Bikinis will continue to deliver our signature collections that encourage customers to explore their personal style and create looks unique to themselves that make them feel their most confident.”

According to Frankies Bikinis its “designs can be found in better retailers worldwide including Victoria’s Secret, Revolve, Intermix, Free People, Kith, and Browns with the biggest assortment available at frankiesbikinis.com.”

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Published 03-25-2022 by -