(Filed Under wholesale Lingerie News). “Dreamgirl is on a mission to redefine the way women look and feel in their lingerie foundations,” explained a company spokeswoman,” describing the firm’s new Secret Attraction lingerie foundations collection.

“We spent 2 years working on this mission, to create a collection of bras and panties to accentuate and support all of our natural curves, shapes, to revere and celebrate our bodies,” she continued. “The silhouettes naturally, unabashedly elevate the female form. While Dreamgirl is known for its intricate details, and frills, the Secret Attraction Collection is about performance and clean silhouettes, and luxury. The result is a collection of iconic bras and panties designed to accentuate, not alter the female form. The collection is also curated so your go-to undergarments don’t have to be so ordinary. The rich colors of our collection pair perfectly with bold, limited edition fashion colors.”

“Many female bodies have had to squeeze into a few standard sizes, and when we don’t fit the standard, we have to compromise, which in turn compromises how we feel in the most important item, the first thing a woman puts on her body. Bra sizes start at 32C and go to 40G. Panties run from S-1X.

This carefully curated collection was unveiled at Curve NY last month to buyers and stores, with the first delivery slated to ship to retailers in Spring/Feb 2023. Key Highlights of the collection:

1. The Modern Renaissance Group “features high performance fabric without compromising femininity and sensuality. This grouping includes a chic mix of floral stretch lace, diamond mesh, rich satin accents and lavish picot trim. One of the standouts is the lace and diamond mesh underwire bra with foam support, velvet bow with pendant and thoughtful details like the rose gold hardware. The matching panty is a lace front and diamond mesh back thong, velvet bow with pendant. Another great combo, the lace and diamond mesh underwire balconette bra with satin finishing elastics binding elements. Velvet bow with pendant and rose gold hardware. Pair with the lace and diamond mesh long line garter belt with 6 garter attachments and satin finishing elastics and lace front and diamond mesh back thong panty. All sold separately. Mix and match your favorite pieces.

2. The Queen of the Night Group “is a dramatic and fierce offering where our bras and panties were inspired by the women who wear them; a modern breed of femininity that blends beauty and strength, sensuality and power. It features a mesh and embroidery on tulle unlined underwire bra and matching bikini panty.”

3. The Florence Group “is an understated, elegant, feminine group that includes a mesh and embroidery on tulle unlined underwire bra and mid-rise panty with embroidery on tulle details on front and back; also featured in this group is a sweet foam cup balconette bar with removable straps and embroidery on tulle details with matching thong.”

The initial reception to this exciting and new addition from Dreamgirl “ has been nothing short of joy and excitement from buyers and retailers new and old. We hope to expand our audience and meet the different needs of what undergarments means to each person. Thanks for being part of the new narrative. This is just the beginning.”

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Published 03-23-2022 by -