(Filed Under wholesale Lingerie News). Adhesive bras, and in particular NuBra bras, have gradually won a place in the repertoire of many retailers over the last 20 or so years. But not every consumer — or store owner — may know all of unique benefits and solutions that these bras offer.
Helping retailers provide answers to customers questions and helping them solve various fashion challenges, has been an important part of NuBra’s growth. BODY interviewed the company’s Gabriela Ramirez to learn the full extent of what NuBra bras can offer their wearers.
“It is important that all bra sellers are aware of the special benefits of NuBra,” began Ramirez. “NuBra is the original strapless, backless, self-adhesive, and reusable bra — proudly hand made in the U.S.A., using the finest and safest materials since 2002. NuBra complements any backless, strapless, halter, sheer, or plunging outfit, giving the user the cleavage control and enhancement with its patented center clasp and skin-friendly self-adhesive bra cups. NuBra provides AMPLITUDE in creating fuller-looking breasts – as well as ALTITUDE in providing the support and comfort that’s unexpected, but highly welcomed by women everywhere. Many women think of backless, strapless bras as just for formal occasions, but they’re great for all-day, everyday use – from the office to a night out, even yoga class.”
“Today, NuBra offers a wide variety of sizes, colors, shapes, styles, prints and patterns, whatever your need or mood. Our philosophy is a simple one; make a bra that offers support, comfort, and freedom, but eliminates all the stuff that makes bras uncomfortable. Its simplicity and versatility make NuBra a must have item in every modern woman’s lingerie collection.” As well as every intimate apparel sales platform.
Important in understanding the appeal of NuBra bras is that they share several aspects of conventional bras — support, lift, coverage — but also offer benefits that conventional bras cannot.
“Most of our NuBra strapless bras are ¾ cup style and are not designed to fully cover the breast the way that many traditional bras do, so that they can be worn with a variety of dress/top types without showing,” emphasized Ramirez. “It is recommended that the wearer selects the correct size of NuBra based on their current breast cup size without any padding. If the wearer is between sizes, then it is recommended that the wearer chooses a smaller size, because the adhesive surface needs to be in full contact with their breast skin to function properly. If you are in doubt or want more coverage, we suggest the wearer choose one cup size larger. Since NuBra is made with skin friendly materials such as bio-compatible, skin-friendly silicone adhesive, the NuBra will stay in place even with the most revealing and challenging outfits.”
“A unique characteristic of NuBra that sets it apart from other strapless and backless bras is the patented detachable front-closure design. This allows the NuBra to shape and control the cleavage to suit the dress as well as the occasion. We recommend positioning the bra cups further to the sides and angling the cups, so the clips point downward (at about a 45-degree angle). It is also important that the bra cups are not positioned too low on the breast. That way, when the two sides are pulled together to clip in the middle, the bra cups can lift the breasts and provide some support. Since our bras are completely strapless, they are only able to provide support to a certain degree.”
Ramirez added that “if you are looking for a style that provides more support, the Clear Lift NuBra would actually provide more support and lift, since the bra is lighter in weight and the pair of clear, self-adhesive, removable Clear Lift Straps would provide additional lift and support. The Clear Lift Straps also work for the Size F and Size G Feather-Lite bra cups.”
Another fact that retailers can pass on to their customers is that NuBra adhesive bras provide the wearer with a wider range of cleavage possibilities that are possible with any single conventional bra.
“To create a lot more cleavage with the NuBra self-adhesive bra cups,” explained Ramirez, “you can place the bra cups further away from each other, so you can achieve the ultimate cleavage when the clasp is closed in the middle. For less cleavage, the bra cups can be placed closer together and clipped in the middle.”
“For plunging necklines, we recommend positioning the bra cups vertically with the clips facing up and attaching either the Nu Halter Straps or Nu Lift Straps depending on the outfit.”
“As mentioned previously, most of our NuBra strapless bras are ¾ cup style and are not designed to fully cover the breast the way that many traditional bras do, so that they can be worn with a variety of dress/top types without showing. It is recommended that the wearer selects the correct size of NuBra based on their current breast cup size without any padding. If the wearer is between sizes, then it is recommended that the wearer chooses a smaller size, because the adhesive surface needs to be in full contact with their breast skin to function properly. NuBra also offers ½ cup styles such as the Seamless Demi and Seamless U for a smaller silhouette and less coverage.”
“Since NuBra self-adhesive bras are completely backless and strapless, NuBra provides a smooth look with no back bulges.”
“The NuBra self-adhesive bra cups hold everything in place providing nipple coverage and when the bust is pulled from the sides, a nice cleavage is created and makes the bust look slimmer.”
Another consideration, that will be of interest to the many women who have breasts that are not exactly equal in size or shape, is that NuBra bras can help provide a symmetrical appearance. “NuBra styles, such as the basic Seamless and Silicone styles, help even out and help mask the breasts for a seamless look. The Feather-Lite bra also allows a more natural breast appearance with the attention to placement, the breasts are evened out and equal in size and placement.”
Key to the success of NuBra adhesive bras is the high quality of adhesives used. “We have heard reports of illegal knockoffs and counterfeits causing skin irritation or injury due to the cheaper adhesive they use. Authentic NuBra are made in the USA with skin friendly materials such as bio compatible, skin-friendly silicone adhesive.”
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