(Filed Under wholesale Lingerie News). Intimately, a lingerie collection designed for disabled women, announced at the start of February that it had received $1 million in funding from several investors.
According to the new company, “23-year-old founder Emma Butler started the brand in her Brown University dorm room to empower the more than 600 million women around the world who have a disability that affects the way that they dress with sexy, accessible, and comfortable lingerie.”
Said Butler, “lingerie shopping is an intimate experience that defines a woman’s femininity, personal identity, and self-assurance. Everyone, including disabled women, deserve to have an empowering shopping experience. Intimately takes a wholesome approach bringing confidence to disabled women; it’s more than just a sexy bra and underwear, it’s also the unique support from a community of women who understand what you’re going through.”
According to Intimately, “Butler noticed a gap in the market when her mother was diagnosed with a chronic illness 10 years ago and was unable to find functional and fashionable clothing that she could easily put on unassisted. Options were not only limited, but adaptive intimates were marketed toward the elderly on medical websites, with full coverage and drab colors. Intimately challenges the stereotype that portrays disabled women as undesirable through a collection that uses magnets and loose grips to revolutionize the intimates industry by making fashionable and functional lingerie that anyone can put on.”
The company claimed, citing Vogue Business, that “the global adaptive apparel market will be worth about $400B by 2026.”
The collection offers six designs, including two styles of bras, two styles of underwear, and a sleep set. Bras range from $55 to $58, the underwear is priced at $25, and sleepwear pieces retail for $25 to $30.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.