(Filed Under wholesale Lingerie News). Honey Birdette will open its eighth store in the U.S., and the only one on the East Coast, at the Aventura Mall, in Aventura, Florida on February 17th. The chain currently numbers 56 locations in all according to its website.
The lingerie brand, which currently has 47 shops in Australia and two in the U.K., was acquired last August by Playboy for $235 million in cash and 2.16 million shares of stock. At the time it bragged of having “60 thriving stores across three countries,” adding that the chain “generated $71 million of revenue and $17.6 million of net income for the twelve months ended June 30, 2021.”
Last summer it promised that “in the US, new flagship stores will open in the coming months in Dallas, Miami and New York.” At the Aventura mall, Honey Birdette will join Aerie, Pink, Victoria’s Secret, Soma, Everything But Water and Intimissimi.
Currently Honey Birdette has locations at Westfield Valley Fair in Santa Clara; Westfield Topanga in Los Angeles; Westfield Century City in Los Angeles; Beverly Center in Los Angeles; Brea Mall in Brea, California; Westfield UTC in San Diego; and at Fashion Show in Las Vegas. — NM
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