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Dreamwear to Launch XOXO Intimates

(Filed Under Licensing News). Global Brand Holdings has signed a licensing deal with Dreamwear, Inc. to produce a collection of intimates, related daywear and sleepwear under the XOXO brand, which is geared toward the junior market.

Dreamwear will debut the line with a soft launch for Holiday 2009 with the finished product rolling out for the spring 2010 season.

According to the company, the overall theme of the XOXO Holiday collection is "Adorned," with each detail designed to make a young woman feel feminine and alluring. Subtle glitter accents, textured flowers, ruffles and bows are added to accentuate the holiday theme and add charm to this luxuriously festive season.

A mix of berry and jewel tones are also incorporated within the line, including colors such as reds, pinks, purple, midnight blue and black. Fabrics include mesh, satin, lace, glitter-printed fabrics, sequins, rhinestones and polka dots.

“We are very pleased to partner with Dreamwear, Inc. for XOXO intimate apparel,” said Steven Nakash of XOXO’s Global Band Holdings. “We are confident that Dreamwear will create a cohesive collection that is both modern and sexy and fits the sensibility of the XOXO young contemporary woman.”

Elliot Franco, president of Dreamwear added “XOXO is an exceptional lifestyle brand positioned at the top tier of the juniors contemporary market and we are proud to be one of their partners. We are excited to launch a feminine and sexy line that captures the essence of the XOXO girl and will be an integral part of her ensemble.”

Price points and retailer locations are still being determined.

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Published 04-29-2009 by Bruna Fernandes

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