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Memème Expanding Sales To U.S., Canada


Vladislav Guristrimba with Memème designs
Vladislav Guristrimba with Memème designs

(Filed Under wholesale Lingerie News). Memème, a collection of brightly colored panties and crop tops from the Ukraine, is expanding its distribution to the U.S. and Canada, and planning to return to the Curve show in February, after an initial visit in August.

Founded by Vladislav Guristrimba in 2019, the company produces the collection at its own facility in the Ukraine, and already sells in more than 20 countries including Spain, France, Germany, Czech Republic, Russia, Kazakhstan, Singapore and South Africa. The brand is currently launching in Australia, New Zealand and Canada, as well as the U.S. Suggested retail price for panties in the U.S. is $15, and both hipsters and thongs are offered in four sizes: S, M, L, XL.

“In the modern world, underwear must support women in their dynamic lives, balancing comfort, quality, femininity and beauty,” explained Luis Fonseca and Ana Maria Vargas of Lia International, who are distributing the brand in the U.S. “We created the Memème brand to prove that the perfect panties can be comfortable, universal and safe, and at the same time, eye-catching, unusual, and even a little crazy. We are developing a new format in the women’s underwear category.”

“The impeccable cut and flat seams create a perfect fit and thanks to that, our underwear feels like a second skin.” They added that it is “soft, delicate and pleasant to the touch. The modern fabric we use is made for maximum comfort,” stretches in all directions, and the panties are breathable and moisture wicking. “Thanks to print application technology, our briefs are as bright as the day of purchase.”

“We are shaping a new culture of wearing original designer comfortable panties by going beyond accepted norms of purchasing and consumer habits. We are expanding an option for women of creative underwear for every day,” the distributors concluded. “The Memème brand is synonymous with comfortable panties with impressive prints.” Contact: (305) 597 9898, usa@mememe.fashion. — NM


more wholesale Lingerie News >>

Published 01-25-2022 by Nick Monjo

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