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Coconut Grove Extends Its Maidenform License


Some of  the items in the Coconut Grove Maidenform collection.
Some of the items in the Coconut Grove Maidenform collection.

(Filed Under wholesale Lingerie News). Canada-based iFabric has extended its licensing agreement with Hanes for the use of the Maidenform brand on some of the products produced by its wholly owned subsidiary, Coconut Grove Pads. That division uses the label on portions of its large collection of adhesive bras, accessories and other intimate apparel solutions products.

“In terms of the license agreement with HBI and Maidenform,” iFabric explained, the firm “has a non-exclusive but protected right to use trademarks in connection with the manufacture, marketing, sale and distribution of various Maidenform branded products, in the company’s market segment, in certain countries including, among others, the United States, Canada, Mexico and the United Kingdom. During the license term, the company is required to pay a quarterly royalty on its net sales as defined in the agreement, on all products sold under the licensed marks. The effective royalty rates vary depending on the distribution channel and range from 0%-10%. Minimum annual royalties have been established for the year ending December 31, 2022 at U.S. $160,000 and for the year ending December 31, 2023 at U.S. $200,000.”

The company added that “all additional administration fees are now included in the revised royalty rates. In addition, the company is required to pay an advertising fee of 1% on its net sales as defined in the agreement, for the promotion of the licensed products. The license term is in effect until December 31, 2023.”

Stated iFabric CEO Hylton Karon, “we are pleased to continue our longstanding relationship with the global Maidenform brand. The Maidenform brand is an important part of our offerings and, has allowed us to supply our products to some of the largest global retailers. The new agreement underscores the continued confidence that Maidenform has in CGP, from the signing of the original license agreement in January 2011 to the current time.”


more wholesale Lingerie News >>

Published 01-21-2022 by -

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