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Simone Pérèle Expands Options

Marlène range
Marlène range

(Filed Under wholesale Lingerie News). This fall, Simone Pérèle has added new styles, lines and colors to their collection, which was inspired by designers, actresses and artists of the past or present that have "extraordinary personalities."

The collection, which is comprised of three new fashion lines (Marlène, Joséphine and Rita), two new basic lines (Nina and Liz) and three re-colorations of basic lines (Andora, Avant Première and Floralie), has a wholesale range of $34 to $55 for bras and ranges between $12 and $32 for bottoms.

The collection retails between $75 and $120 for bras, and between $20 and $70 for bottoms.

In the Andora range, the company has added the color plum as a new offering, in addition to Avant Première's new fig color and Floralie's burgundy.

New styles include Andora's 3D full cup (style 131315) and Avant Première's strapless plunge (110302) and push-up with removable air pads (110349).

Although size, silhouette and color offerings vary in each of the 8 ranges, overall bra sizes include 30 to 42 in cup sizes A through G, while panties range in sizes 1 through 6.

In addition to the 8 ranges, the company also has three basic lines (Velia, Epure and Fiji), which will carry over through the fall.

Simone Pérèle is sold in Neiman Marcus, Nordstrom and Bloomindale's, in addition to approximately 200 independent retailers nationwide. A full list of selling points is available at the company's website.

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Published 04-29-2009 by Bruna Fernandes

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