(Filed Under wholesale Lingerie News). MINDD, an online bra company launched in early 2020 and catering to the “D+ customer, announced a new partnership in which its products will be sold exclusively “on www.VictoriasSecret.com within the “Brands We Love” platform” as well as continuing to be sold on the MINDD website.
The wire-free bras utilize “MINDD Tech,” a patent-pending technology that focuses on “seven key zones throughout the bra, addressing key pain-points experienced by D+ women,” according to the company. The brand was created by Helena Kaylin, who spent many years at Victoria’s Secret, starting in 2005.
The Victoria’s Secret website recently offered five MINDD products: a “Mid-V Lined Bra” for $68; a “Deep-V Lined Bra” for $68; “The Bodysuit” for $58; the “Mid-Rise Thong” for $12; and the “Full Coverage Brief” for $12.
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