(Filed Under wholesale Lingerie News). PLBY Group is buying Dream, “a social content platform that provides creators with tools to interact directly with their fans,” and which will become the home for “Centerfold,” a new Playboy venture which, apparently, will also provide opportunities for commerce.

Playboy will pay “approximately $30 million,” primarily in PLBY Group stock, and the transaction is expected to close in the fourth quarter of 2021.

Playboy CEO Ben Kohn stated Centerfold “will build upon Playboy’s long history providing leading voices with a safe platform for creative expression. Centerfold will serve as the home for the world’s top creators to interact directly with their fans and to expand their communities and commerce businesses. The platform we are acquiring and its development team will provide a strong technology underpinning to significantly accelerate Centerfold’s launch, now expected in the fourth quarter of this year, and to quicken our ability to scale and drive meaningful value to our network of top creators.”

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Published 10-19-2021 by -